Dye & Dash is a hair coloring salon offering professional consultation, formulation, and application of color quickly and affordably. Their mission is to get customers into the salon for color treatments and touch ups rather than doing it themselves at home with boxed dye products. They approached me to create a video that communicated this in 1 minute or less for use on social media.
Rapid editing, quick motion graphics, and fast tempo music were used to convey Dye & Dash’s commitment to supplying their customers with professional services in an expeditious manner. With one exception, the shots were kept on a locked down tripod to convey a formal business setting. The motion graphics were kept clean and simple to match Dye & Dash’s brand identity.