My most successful project while working at Mainstreet Ventures was this system for the opening of an EO Burgers restaurant in Ft. Lauderdale, Florida. At the request of Main Street Ventures, the material needed to convey a relaxed ambiance that is common in sit-and-go establishments. My approach was to introduce texture and pattern into the EO brand identity which conveyed a fun and informal atmosphere.
The system includes an 8.5” x 14” double sided menu, 12’ x 5.5’ menu board, 22” x 28” poster, and a website. Consistent hierarchy, legibility, and color were important attributes of the typography in these pieces, especially the menu boards, which needed to be readable at a distance. This project turned out to be a classic exercise in typographical design and served as an enjoyable refresher course in the basics of typography.