Axalta Coating Systems
YouTube Ads
Role: Video Editor
This is a collection of three ads I created that represent two distinct brand identities under one umbrella brand of Axalta., balancing clarity and storytelling across formats.
The ads were promoted on YouTube and helped build awareness around a new product collaboration, and new product launches for each sub-brand.
Axalta’s UPOL brand reflects the aesthetic of a slick, fast, professional auto shop.
Axalta’s RAPTOR brand portrays a rugged, DIY, garage aesthetic for the Everyman.