Axalta Coating Systems

YouTube Ads

Role: Video Editor

This is a collection of three ads I created that represent two distinct brand identities under one umbrella brand of Axalta., balancing clarity and storytelling across formats.

The ads were promoted on YouTube and helped build awareness around a new product collaboration, and new product launches for each sub-brand.

Axalta’s UPOL brand reflects the aesthetic of a slick, fast, professional auto shop.

Axalta’s RAPTOR brand portrays a rugged, DIY, garage aesthetic for the Everyman.

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