My Role: Writer, Creative Director, Video Editor

To drive awareness and sales for a new customizable heat transfer product, I developed a campaign that emphasized speed, user friendliness, and affordability for the customer— key aspects of the product that make it simple for anyone to order team jersey numbers without design experience.

I've always been fascinated with repurposing public domain media. With this ad campaign, I utilized vintage baseball films to give the campaign a nostalgic, playful tone that contrasts black and white images with colorful ones to show off the vibrancy and customizability of the product. The rollout included a YouTube ad and vertical ads for social media; within three days of launch, the number of orders exceeded the total of the the previous three weeks.