Multi-channel campaign designed to increase customer trust in Versatrans to deliver transfers quickly anywhere in the U.S.
Contributed to ~30% of new customer registrations | Achieved a ~9–11% registration-to-order conversion rate
Customer Logo
Original artwork was created to represent a mock company for the video. Inspired by real customer submissions, this fishing guide logo was intentionally designed to feel more like something an authentic customer would create rather than a polished agency mark—while still maintaining compositional balance. The result is a realistic logo that feels natural within the ad while remaining aesthetically refined.
Campaign Logo
The campaign logo combines stylized yet clean typefaces to capture the rugged spirit of Alaska while maintaining readability. A peeling transfer and airplane visually communicate the concept of the campaign.
The campaign launched across digital and social channels, as well as in person through industry trade shows, and trade publication print ads.
Free t-shirts were distributed as wearable business cards - our website printed in the tag - to drive orders.
Versatrans Jersey Names & Numbers
Campaign targeting small businesses and creative individuals in the apparel decoration space with no design experience.
Contributed to ~30% of new customer registrations | Generated $190K–$275K+ in first-time order revenue
