Role: Video Editor, Motion Graphics Designer, Colorist, Sound Designer

The Challenge: Take three automotive coating brands—each with different audiences and personalities—and establish clear editing and motion graphics guidelines to distinguish them from one another.

The Process: I built brand-defining motion and editing systems from the ground up. Once the DNA of each brand was locked, I delivered master files and trained junior editors to replicate the styles, cementing consistency across every platform.

The Results: The ads hit YouTube and ignited awareness. Collectively, the videos have surpassed 1 million views, establishing each brand with a recognizable visual identity—driving recognition, building trust, and proving that style can be a powerful strategic tool.