Roles: Script Consultant, Video Editor, Motion Graphics Designer, Colorist, Sound Designer

The Challenge: A startup with a shoestring budget had a pitch video so flat it risked killing brand momentum before it even began. With only a pile of stock footage and a handful of spec photos, the task wasn’t just to edit—it was to create the brand’s tone and give investors something that felt premium, confident, and already had the financial ball rolling.

The Process: I tore the project down to its foundation and rebuilt it with a story aimed squarely at millennial professionals stepping into higher-income lifestyles. The edit opens on human breathing—an intimate cue that pulls the audience in—before exploding into a kinetic run of razor-sharp cuts synced to a minimalist track. The stripped-down sound design paired with curated imagery projected a level of luxury and polish far beyond the budget, projecting scale and confidence.

The Results: What began as a weak, forgettable video became a brand-defining statement piece. The final cut didn’t just present Atmosphere Vodka & Gin—it established the tone, taste, and market positioning the company would carry into investor meetings and future campaigns, setting the foundation for growth.