Role: Creative Lead, Script Consultant, Video Editor

Brought in to rescue a flat pitch video for a startup with a shoestring budget, I led the creative overhaul—shaping not just the edit, but the brand voice. Working with only limited stock footage and a handful of spec photos, I re-engineered the script, pacing, and visual language to give Atmosphere a confident, aspirational identity aimed at millennial professionals stepping into higher-income lifestyles.

I anchored the brand’s visual storytelling in intimacy—opening with the sound of breathing to spark immediate human connection, then releasing the audience into a kinetic sequence of razor-sharp cuts synced to a minimalist track. This stripped-down music paired with curated imagery projected luxury and polish, signaling to investors that this is a brand with traction and taste. The resulting video set the foundation for the brand’s future tone and market positioning.