Project Type: TV Ad

Role: Writer, Director, Editor

This TV ad for Tom Holzer Ford’s Glass Repair Service focuses on Ralph Lay, head specialist, in order to pit the skilled craftsmanship and decades of trusted experience at Tom Holzer Ford against the many impersonal drive-thru services.

It highlights the dealership’s commitment to precision and long-term value by delivering a bold, energetic message with a clear call to choose expertise over shortcuts.