Role: Writer, Director, Editor, Colorist, Title Designer, Sound Designer

The Challenge: In a market flooded with quick-fix, drive-thru glass repair shops, Tom Holzer Ford needed to stand apart by creating a spot that showed why craftsmanship beats convenience when it comes to safety and longevity.

The Process: I built the ad around Ralph Lay, the head specialist, whose decades of experience embody the dealership’s reputation. The spot contrasts Ralph’s personality, precision, and care with the impersonal feel of fast-service competitors. The music and title design are straightforward and confidently free of decorative frills - just like Ralph.

The Results: The finished spot positioned Tom Holzer Ford as the go-to choice for timeless craftsmanship.and trust, elevating their brand above the transactional world of drive-thru repairs. The ad didn’t just promote a service—it became a statement of long-term value, reinforcing the dealership’s standing as a name customers could rely on.