Role: Writer, Director, Editor, Sound Designer

The Challenge: Atchinson Ford needed a commercial that didn’t just announce a relaunch but reignited a cultural icon—capturing the Bronco’s spirit of adventure and the heritage that made it beloved in the first place.

The Process: I directed, edited, and sound designed the spot with a focus on cinematic energy and pace, designing every shot to channel the Bronco’s rugged DNA. Frantic visuals of running horses, bold cinematic camera movements, and a hard-hitting sound design created a tone that was powerful, untamed, and ready for the open road. The creative leaned hard into heritage storytelling, ensuring the piece felt like a bridge between past and future.

The Results: The ad landed as more than a product promo—it was a statement of revival. By juxtaposing modern, controlled visuals with wild, frenetic images, the commercial helped reignite excitement around the Bronco name, fueling dealership buzz and positioning Atchinson Ford as a front-line ambassador in the return of an American icon.