Role: Writer, Director, Editor, Title Designer, Sound Designer

The Challenge: Make dentistry feel approachable, human, and authentic.

The Process: I built a testimonial-driven narrative by bringing in actors to deliver real patient stories with a candid, behind-the-scenes shooting style. The handheld camera work, natural lighting, and unpolished framing gave the piece a raw, documentary-like edge. Every edit was crafted to preserve the feeling of spontaneity—moments of laughter, pauses, and unscripted gestures—because authenticity can’t be faked, but it can be directed.

The Results: The final spot landed as more than a dental ad—it became a story about trust. Viewers connected with the honesty of the format, helping Provident Dentistry strengthen its brand credibility and attract new patients by positioning itself as not just a leader in clinical expertise but in human empathy.