Role: Writer, Director, Editor

This walk-around video was created to highlight the truck’s key features and appeal to potential buyers. The script required in-depth research into the vehicle’s technical specifications and available features. It was important to balance informativeness with viewer engagement, ensuring the video remained concise yet compelling. An additional compelling aspect to the piece is the VoiceOver talent I sourced and hired, making sure the delivery matched the tone and professionalism of the Ford Brand.