Role: Writer, Director, Editor, Title Designer, Sound Designer

The Challenge: Tom Holzer Ford needed a walkaround video that did more than list features—it had to sell the truck’s identity while delivering technical specs. The content had to walk a fine line: informative enough to satisfy detail-hungry buyers, but emotional and compelling enough to keep attention and stir up feelings.

The Process: I dove deep into the vehicle’s technical specifications and features, shaping a script that spoke to the capabilities required by hard-working people in the skilled trades. To elevate the emotion, I sourced and hired professional voiceover talent that carried the authority and polish of the Ford brand. Sweeping cinematic camera angles cut to a moving acoustic guitar track also balanced hard facts with emotional resonance.

The Results: The video became more than a feature rundown—it was a brand-aligned sales tool that drove buyer inquiries and reinforced Tom Holzer Ford’s position as the community’s benchmark Ford dealership, representing reliability and innovation.