Role: Director, Video Editor, Colorist, Sound Designer

Objective: Enable U-POL’s retail expansion into AutoZone by creating a video-led retail validation system that establishes shelf readiness, illustrates use cases, and improves sell-through.

Audience: Retail category buyers, channel managers, distribution partners, and merchandising teams.

Outcome: Enabled a coordinated national retail launch at AutoZone, strengthening retailer confidence, delivering a repeatable video system that improves product comprehension.