Roles: Writer, Editor, Motion Graphics Designer, Colorist, Sound Designer

The Challenge: Versatrans needed to break out of obscurity on Instagram. With barely 200 followers, the brand was invisible in a space dominated by bold visuals and fast-moving content. The task wasn’t just to post—it was to engineer a social-first presence that could grab attention and scale growth fast.

The Process: I fused stop motion, live-action video, motion graphics, and bold title design into short-form reels crafted to pulse with energy—eye-catching animations, punchy edits, and thumb-stopping hooks—while staying true to Versatrans’ brand voice. The mix of tactile stop motion with sleek digital motion graphics created a signature visual identity that set the reels apart in crowded feeds.

The Results: The impact worked. Versatrans’ Instagram following rocketed from 200 to 12.3K followers, reinforcing the brand as a 25-year player in the apparel decoration space, and turned Instagram into a channel for measurable business growth.