My Role: Creative Director, Project Manager, Graphic Designer

For this large-scale sponsorship intended to increase Versatrans brand awareness, we produced 10,000 city-specific tote bags for the Decorated Apparel Expo attendees in Kansas City, Chicago, and Minnesota. My role consisted of creating location-specific artwork that was printed as Versatrans heat transfers and applied to tote bags, selecting bag colors, and managing the full production timeline—from vendor quotes and purchasing to print quality control. The result was a high-impact giveaway that provided attendees with a unique keepsake rather than generic swag.