My Role: Project Manager, Graphic Designer

These t-shirts were created to show customers that screen printed transfers are a durable, vibrant, and soft-feeling print method for apparel decoration—still superior to quicker, cheaper, lower-quality transfers that have recently dominated the market, such as DTF transfers. They were designed in the style, tone, and narrative of the Samurai to juxtapose screen printed transfers against the industry’s loudest DTF transfer supplier—Ninja Transfers. This juxtaposition highlights that the Samurai adheres to a strict code of honor (quality) and wears a coat of armor (durability), as opposed to the tactics of the Ninja—espionage and deception (low quality presented as high quality).